Green Solutions To Solve Environmental Stress

 

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Our world is facing a shortage of food, water and energy. Day in and day out we are in search of non-renewables which can cater to the huge global population needs. We need to run our business as well as meet the increasing demand. But that again leaves us with the odd question, if we are in the process of doing business as usual and wait till the world resources comes to an end? The time has come when we need to roughly estimate as to how much time we have till we end up using these non-renewables.

Environmental stress creates ecological deficits and leads the world towards finding alternatives and it becomes clear that these also generates fiscal deficits. Agriculture, Water, Energy, Food are the key to GDP of a country and less rainfall means loss in all these sectors. Hence Ecological and Economic deficits are shaping our present as well as our future. The threat to our future generations are not war, but shortage of water, food and energy.

Global warming has led to many new facts and let’s analyse these with a few examples. During the summer of 2010, record high temperatures hit many parts of Moscow and it is the same with increasing temperature in many countries including United Kingdom. As per meteorological office in the United Kingdom, June, 2018 was a warm and dry month for most and for some it was record-breaking, with many seeing their warmest and driest June on record. Throughout June high pressure dominated the UK weather, bringing more than our normal share of fine sunny days with high temperatures and very little rainfall. Provisional statistics show it is one of UK’s top five warmest Junes (in records dating back to 1910) for both maximum daytime and mean (24-hour average) temperatures. When looking at the mean temperatures it has been the warmest June on record for Northern Ireland and Wales and 4th warmest for Scotland and England.

In many countries there is a concept of carbon tax which is a fee imposed on burning of carbon-based fuels (coal, oil, gas). More to the point, a carbon tax is the core policy for reducing and eventually eliminating the use of fossil fuels whose combustion is destabilizing and destroying our climate. However, it is not the only way to reduce global warming and other related environmental disturbances. There are other ways also to reduce carbon foot print at the personal level by planting small plants in your surroundings, switching off to less electricity and using solar powered lamps for lighting at night, keeping some organic plantation for foods, taking more public transport instead of one’s own vehicles etc. This and many more can be done at the personal level but what about those initiatives which can be done in an Industrial level? Personally, I feel that Industries need to first switch on to solar power for inner lighting. If we can somehow, reduce the intake of electricity in our life by use of solar and wind energy, then one can do wonders. If we can just start with this one system of consumption of electric energy through this method, we can set examples.

Electricity and fresh water are the areas, Industries may focus, in order to reduce environmental stress. Global electricity demand witnessed a 3.1 per cent jump in 2017 with major contribution coming from China and India. The two nations together accounted for 70 per cent of the rise as per a report from International Energy Agency. As per Energy World, with a third of the world’s population currently residing in India and China, the two countries accounted for a total of 540 Terra Watt Hour (TWh) of electricity demand growth in 2017, out of the global increase of 780 TWh. This global rise in electricity was significantly higher than the overall increase in the energy demand.

However, the disturbing part is that there is not much decline of investment in the non-renewables and hence expansion of electricity through renewables to meet our increasing energy demand is not coming up.

As per the World Energy Investment 2018 report, it is stated that for the third consecutive year, global energy investment declined, to USD 1.8 trillion (United States dollars) in 2017  – a  fall  of  2 %  in  real  terms. The good news is that clean energy supply investment has grown fastest in the power sector. The share of clean  power  sources  (renewables  and  nuclear)  in  generation  investment  was  over  70%  in  2017,  up  from  less  than  50%  a  decade  ago,  though  this  stems  partly  from  lower  coal-fired power  investment. As more and more industries join hands for greater spending on electricity networks and battery storage, it is also contributing to increase interest and investment in the Solar and wind Energies. Investments in these sectors need to rise for green electric to meet the increasing demand.

Working hand in hand with ecology and environment is one of the great way to a clean and green world as well as meet the higher energy demand caused by increasing human population. If only we have more forests, fresh streams, great crops and green electricity, the future centuries will be far better to live.

Mainak Majumdar

(The writer has 14 years of experience in working with Industries and is winner of two gold medals in Master of Environmental Sciences, Bangalore University, 2005. Views Expressed above are personal)

References:

  1. World Energy Investment 2018 – International Energy Agency
  2. World on the Edge – How To Prevent Environmental and Economic Collapse – Lester Brown
  3. The Guardian Newspaper , International Edition
  4. https://www.metoffice.gov.uk/news/releases/2018/june-end-of-month-stats
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GLOBAL CLIMATE CHANGE – AN ENVIRONMENTAL CRISIS AND NEED FOR DISASTER MANAGEMENT

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Across the world, there is a rapid increase in urban living and an ever greater understanding of the consequences of Global Climate Change. Towns are experiencing warmer weather, hotter summers and delayed winters. Even, we can expect much greater changes in the decades ahead. This in addition to the increase of population day by day and with no specific control on the increasing population explosion, there is a fierce struggle for land and space. There is also an increase in the intake of food and water. So, all these factors lead to an increase in demand graph and supply chart seems to go down. This is a worrying fact for a city or town, which needs to survive this trouble times. Today, what Nature has given us for free is bought at a cost by humans due to depleting resources. 15 years back most of the people never thought of buying mineral water. They do now as fresh clean water is reducing these days with lots of added problems. Now agitations and war like scenario occurs only to get clean drinking water. Days are not far when we need to buy oxygen cylinders to breathe!

What seems now is feasible to implement policies which are already made giving importance to disaster management plans with innovations. Hence, we need to find some sustainable approach to keep a balance. The approach should be in areas concerning water, land, food and the air we breathe. All these are the basics of human survival. Let us take the example of water. It’s not the simple expansion of irrigation. It had an ecological and social dimension as well and was the key to rural transformation. Providing a limited but assured quantity of water to all urban households irrespective of their landholding is the key for water conservation. Now, to serve such dispersed need, the systems required had to be entirely different – technologically and socially. The population of the world tripled in the 20th century and now the use of renewable resources have grown six fold. Within the next fifty years the World population may increase by another 40%-50%. Now this population growth coupled with industrialization and urbanization will result in an increasing demand of water and will have serious consequences in the environment. Already there is more waste water generated and dispersed today than at any other time in the history of our planet: more than one out of six people lack access to safe drinking water, namely 1.1 billion people, and more than two out of six lack adequate sanitation, namely 2.6 billion people approximately (Estimation for 2002, by the WHO/UNICEF JMP, 2004). One must know that these figures represent only people with very poor conditions. In reality, these figures should be much higher.

Less availability of water leads to water stress. Water stress results from an imbalance between water use and water resources. Hence depleting resource leads to many tensions over neighbors, communities, districts, states and countries. So, it is a real fact that there is a water crisis today. “But the crisis is not about having too little water to satisfy our needs. It is a crisis of managing water so badly that billions of people – and the environment – suffer badly.” World Water Vision Report

This leads to issues with environmental sustainability and thus is a reason to environmental catastrophe. Environmental Calamity Management is a highly complex problem and has diverse manifestations. It is a phenomenon which affects people in different ways and is the result of social, cultural, economic and political factors. It is to be noted that all crises do not give rise to emergencies and the radical changes do not mean that it is always in negative.

Hence the vision of the policy makers needs to assist the vulnerable and poor people to bring about positive change and to support their capacity to withstand adverse changes that may affect their social and economic developments. The changes should be made after proper judgment as any changes for the vulnerable people or the communities may give rise to a crisis that may overpower their capacity to cope and hence is an uncalled emergency. Crisis is not only about this unexpected catastrophe but also the sum-up of this slow build-up of political, social, economic and environmental factors. Along with all these issues, there is a combination of unexpected incident such as cyclone, flood, earthquake, drought or any other type of major accidents, which would definitely add to these changes in a very negative way. Hence, it is critical that intervention addresses these issue and policies made accordingly.

Coming back to the fresh water crisis and with this current state of affairs, correcting measures still can be taken to avoid the crisis to be worsening. There is an increasing awareness that our freshwater resources are limited and need to be protected both in terms of quantity and quality. This water challenge affects not only the water community, but also decision-makers and every human being. “Water is everybody’s business” was one the key messages of the 2nd World Water Forum.

When the human population of an area is small, poor land use may affect only the people who are guilty of bad judgment. As the population increases, everyone suffers if land is improperly used because everyone eventually pays and often the case; everyone suffers a permanent loss of resources. A small example is if grasslands in low regions are plowed up and planted to wheat (poor land use), a “dust bowl” or temporary desert will sooner or later be a result. If the grass cover is maintained and moderately grazed (good land use), no dust bowl will likely to be developed. It is a general observance that good land use planning has come only after human has first destroyed or damaged a landscape. It is just as the saying goes that Human does not seem to understand a system which he did not build.

Some solutions to these environmental problems are:

  1. i) Cluster development: A cluster development of residential housing around village or town centers with each unit separated by broad green belts.
  2. ii) By retaining stream valleys, steep slopes, lakes, marshes, aquifer recharge areas, waste disposal areas free from houses, buildings, and other high density uses. Without such planning, there might be no open space, and which would lead to the same kind of urban blight, chronic pollution and social disorder that we now observe in older, unplanned cities.

Generally, the short term profits that can be made by exploiting urban land are so huge that it is difficult for people to foresee the socio-ecologic backlashes and overshoots that accompany uncontrolled growth.

With the increase in population, food supplies will reduce resulting in increasing prices.

In other words, the size and quality of the “environmental house” should be an important consideration and not the number of resources; we can relentlessly squeeze from the earth. A reasonable goal could be to stress on the fact that a third of all land could be under open space use. The dependence of a city on the countryside for all its vital resources (food, water and so on) and the dependence of the country on the city for economic resources become so widely recognized that the present political confrontation that exists between the rural and urban populations is eliminated.

Hence a variety of methods need to be taken to tackle climate change and its consequences and those initiatives should:

  1. a) Help to reduce global warming and Green House Gas Effect
  2. b) Help to reduce energy and carbon-dioxide emissions
  3. d) Help to enhance bio-diversity of an area
  4. a) Encourage Rain Water Harvesting
  5. b) Managing storm water by slowing the runoff rate

These and many more planning & policies may help us to look deep into these environmental issues and find effective solutions to the problems through corporate social responsibility and working hand in hand with various agencies.

(Above are my personal opinion)

Mainak Majumdar

Writer is winner of Two Gold Medals in Master of Environmental Sciences from Bangalore University and is currently working in this area of Disaster Management and Environment for over 13 years

NEED FOR RESPONSIBLE CARE: A GLOBAL INITIATIVE OF CHEMICAL INDUSTRIES

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Responsible Care (RC) is a safety movement, initiated in the year 1984 for chemical Industries sustainability. Responsible care is a voluntary code of conduct developed, enforced and monitored by the Chemical Manufacturers Association (CMA), United States of America. Before its initiation, it was a voluntary code which could be discussed and analysed by non-profit groups, industry associations and individual planners. Responsible care, was initially started in Canada in the year 1985 to address public concerns about the manufacturer’s distribution and use of chemicals. It is all about Chemical Industries commitment to continuous improvement in the environment, health and safety performance of chemical produce, all around the globe. A huge number of chemical associations and more than 52 Nations follow this basic rules of responsible care.
Responsible Care goes beyond legislative and regulatory compliances by adopting Cooperative and voluntary initiatives with local, regional and national Government and stakeholders. RC is more about commitment that seeks to build confidence and trust in a chemical industry and is essential to improve standards and quality of life. It helps to reduce the harmful emissions in an chemical industry and also lessen the number of chemical accidents. It also helps in the reduction of accidents by transportation of hazardous chemicals, which in long term, benefit the consumers, community and stakeholders.
It was way back when Chemical Manufacturers Associations (CMA) the oldest trade and industry Association in the United States founded in the year 1872, took a decision by the formation of 15 sulfuric acid manufacturers, joining together to develop common policies on the safe transportation of their product after the Bhopal Gas tragedy and a series of major chemical accidents reinforced an old perception among the masses and the stakeholders that a chemical industry can not conduct its operation without harming human health and damaging the environment. As a result, citizens group, non governmental organisations, legislatives demanded stringent regulated interventions. It was during those crucial times, the future of chemical industry was not looking so great. It was way back in 1983 CMA developed a set of principles to be followed by a chemical industry and the ways by which the industry should conduct business and relate to stakeholders. In the year 1985, public accountability office activities was introduced and CMA proposed a voluntary program called Community Awareness and Emergency Response. Eventually community awareness and emergency response became one of the six codes of responsible care. Later CMA formed the public perception committee composed of top industry executives. In the days that followed, public perception committee recommended CMA to launch Responsible Care. Responsible care is CMAs program initiative for improving the industries image and performance in the areas of environment health and safety. This initiative was launched in Canada in the year 1985 and later it was introduced in United States in the year 1988.
The International Council of Chemical Associations through Responsible Care continue to undertake actions consistent with the environmental principles of the United Nations Global compact. Responsible Care is governed by a Charter and following are the elements of the Global charter.
1. Adept Global responsible care core principles
2. Implement fundamental features of national responsible care programs
3. Commit to advancing sustainable development
4. Continuously improve and report performance
5. Enhance the management of chemical products worldwide – product stewardship
6. Champion and facilitate the extension of responsible Care along the chemical Industries value chain
7. Actively support National and local responsible care governance process
8. Address stakeholder Expectations about chemical industry activities and products
9. Provide appropriate resources to effectively implement responsible care

Responsible care charter was initially launched in the year 2006 and the motive was the extension of the process of continuous improvement beyond chemical manufacturing to other activities especially those associated with the safe use and handling of products along the value chain. Responsible care is an attempt by the chemical industry to regain public trust by demonstrating that chemical firms are responsible citizens who can self regulate (Mullins, 1994). It is a wonderful initiative to do business as well as serve the society and environment.

(Views Expressed Above Are Personal and based on Personal Research into the subject and References)
Writer :
Mainak Majumdar
Government Affairs, Disaster Management, Policy Specialist

Website:   http://www.theideas.in 

References:
1. Rc_Globalcharter2006 [1]
2. cefic.org/responsiblecare/
3. wikipedia.org/wiki/responsible_care
4. Sage Journal, Responsible Care: An Assessment, June 1, 2000

BUILDING HOMES THROUGH SOCIAL HOUSING

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Home is just not a structure for residing, it’s a place where one find solace and a shelter where one is together with loved ones. When human civilization evolved, caves use to be the place where men & women use to take shelter, which slowly modified into huts and later ameliorated into homes.

Times changed and with increase of technology after million of years, houses have become more sophisticated due to technological advancements. Today we have beautiful homes but few takers. With the increase of population, home building have been constrained due to land and space. Hence the solutions were skyscrapers with higher floors and great interiors. The biggest challenge was the cost as there were less floor space but high exotic interiors. These were specially targeted for the higher income group and not for the middle or below middle class people. The innovative concept was providing room in the skies. For many real estate players it was a profitable business and a fantasy world for the lower income groups.

As every business has its expansion and saturation, the real estate players now started wooing the middle class and as days passed homes were designed with extremely beautiful interiors at a cost so that common people may book the same with their savings. New townships became the mantra with all facilities. These initiatives did develop the regions in a massive way and we witnessed more vibrant greener regions as time elapsed. To add to these initiatives and as a helping hand, financial institutions like banks came forward to give loans under interests payable monthly. The real estate market was flourishing but again faced a saturation point where there were lesser buyers and more homes. These were times of global recession, national inflation, rising costs which hampered the growth. Then came the new concept of affordable housing where you get good quality shelters under affordable costs. The buying amount though varied from cities to towns, but still the purchasing value was on the higher side for middle income group to invest. Some observed that the high price was due to huge costs of the land, time consuming clearances etc. But the main untapped region was the lower middle income group, rural and slum dwellers. It’s a huge market and also had great demand. These problem was addressed through SOCIAL HOUSING.

Social Housing is a very innovative concept with the agenda – Housing for all. These was the opportunity where Real estate Developers can work with the Government to make affordable housing under public private partnerships. It’s very popular amongst the masses and people from all across the regions use to apply for the homes to be built under the social housing schemes.

Social housing also has its own challenges as some homes are built in places where there are less transport connectivity or communication. Dwellers use to find it extremely challenging if there are difficulties in water lines, gas pipelines etc. So, there may have been incidents, where even though Homes were allotted but has no takers. Inspite of problems, social housing has great demands with Government and Real estate Developers working on the same to make life easier. In fact social housing is the key to the bigger challenge – Housing for all.

Personally speaking social housing are the most innovative way to address the needs of the common people towards shelter for the shelter less. Corporates through their corporate social responsibility may like to help the common people so that Government and Private Sector join hands to create a nation where there are houses for all. These will also ensure overall development of the nation. Due to increasing population, we have food shortages, lack of clean drinking water and less homes. It’s through Social Housing opportunities the world can solve one of the biggest problems of shelter. With green technology and earthquake resistant designs, these houses can be the wonders of the world. Imagine a world where no one is homeless and we have homes for every family. That’s where I want to see my world progress. It’s our dream and let’s look forward to it in our near future.

(Above are my personal thoughts and views)

Mr. Mainak Majumdar, CSR (Disaster Management & Environmental Affairs) & Government Affairs Specialist

BIG DATA ON NEED TO SAVE ENVIRONMENT

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‘Mother Earth’ was created may be around 4.54 billions years ago and today, we humans are in the process of creating its annihilation news.  Change in the global climate is a proven fact and  we are not heading in the right direction. Environment may not affect us directly now, but natural catastrophes do. Continuous cutting down of forests and dumping of pollutants in water bodies is a major cause for rising temperatures and call for an environmental disaster.
For all these billion years, this environment has provided us, food to eat, clothes to warp, clean water to drink and air to breathe. Humans have only taken its resources and have not sufficiently given back. Today I wonder, if our future generations will ever see clear sky, breathe pollution free air and drink clean water. I will not be surprised; if our future generations could only see forests in there digital tablets and may not observe the same in real life. The coming years do have a great scope for technological advancement and vast job opportunities in areas, which uses more resources from the environment only to exhaust and call our own doomsday.
Though chances are rare, have you felt the fresh air when you wake up early morning, have you ever watched those birds fly in that clear sky, have you ever seen the clear stream flowing in its own rhythm, have you ever seen those birds chirping from the forests these days? Imagine if all this vanishes one day and we have to go to a shop and ask for oxygen cylinders as we buy mineral water!
Go to any university and you may see that there are lesser students taking environmental studies as a course curriculum, as most think that it might not provide much monetary value as a career like other job courses. Most of us are not so much eager to know about our surroundings and hence we understand issues about environment less and provide more importance to technologies which ultimately destroys human’s very existence. Long back when I enrolled a course in Masters in Environmental Sciences from Bangalore University, many asked about the future in monetary terms. To them I replied that ENVIRONMENT is in itself the future for human’s existence and that it’s more about the passion to make our world green than about earning money. Today, there are openings in various Government, academic and non-Government organizations on environment.
Saving our environment can only be a reality, if we maintain a balance. Environmental Studies helped us to understand that we need to keep a balance and that we need to find some sustainable approach to keep a balance. The approach should be in areas concerning water, land, food and the air we breathe. All these are the basics of human survival. Let us take the example of water. It’s not the simple expansion of irrigation. It had an ecological and social dimension as well and was the key to rural transformation. Providing a limited but assured quantity of water to all urban households irrespective of their landholding is the key for water conservation. Now, to serve such dispersed need, the systems required had to be entirely different – technologically and socially. The population of the world tripled in the 20th century and now the use of renewable resources have grown six fold. Within the next fifty years the World population will increase by 40%-50%. Now this population growth coupled with industrialization and urbanization will result in an increasing demand of water and will have serious consequences in the environment.
Already there is more waste water generated and dispersed than at any other time in the history of our planet: more than one out of six people lack access to safe drinking water, namely 1.1 billion people and more than two out of six lack adequate sanitation, namely 2.6 billion people (Estimation for 2002, by the WHO/UNICEF JMP, 2004). One must know that these figures represent only people with very poor conditions.
Less availability of water leads to water stress. Water stress results from an imbalance between water use and water resources. The depleting resource leads to many tensions over neighbour’s, communities, districts, states and countries. So, it is a real fact that there is a water crisis today.
With this current state of affairs, correcting measures still can be taken to avoid the crisis to be worsening. There is an increasing awareness that our freshwater resources are limited and need to be protected both in terms of quantity and quality. This water challenge affects not only the water community, but also decision-makers and every human being. “Water is everybody’s business” was one the key messages of the 2nd World Water Forum.
We have the power to change our Earth in our own ways, if only we join hands. Let’s plant trees and let’s close all our water outlets when not in use. The Earth is our Home and let’s save it. Let’s Dream for a more Safer and Greener World for us as well as for our future generations.

The Above are my Personal Views:
Mr. Mainak Majumdar
(The writer is winner of two Gold Medals in Masters in Environmental Science and for last twelve years has been associated with assignments on Developmental Initiatives, Disaster Management and Corporate Social Responsibility Initiatives in National Level)

CORPORATE SOCIAL RESPONSIBILITY PLANNING WITH THE CHANGING TIMES

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The term corporate social responsibility (CSR) is generally taken as a help done by the industries and corporate out of their profits. If we go back to the age of our forefathers, it was the elites, who use to generously donate due to their philanthropic attitude or due to fear of being ostracise. Generous people were more or less naïve then and this desultory made them grant money to those who may or may not require the same. We had moved a long way since then and these days we have CSR experts and institutions, which come up with white papers on the ways to ameliorate finances so that the money can be used for the larger help of the society.

The word philanthropy has its origin from Greece and it has its source from the word:  philanthropia which was used during the year 1600 – 1610 and meant love for mankind. The Greeks in those days use to donate money as one of the educational ideals and also to please Gods. This concept they first embodied in the benevolent God Prometheus, who dared to share divine fire with mortals and suffered Zeus’s wrath.  It was not just the Greeks but also the Romans, who took special interest in Philanthropy. As years passed philanthropy began to mean generosity. In recent years, philanthropy took new form, as helping the less benefitted in the society. Today it’s an idea to effectively fund the have-nots, so as to cope up with their present situations and is a responsibility for organizations. Hence it is now a serious discussion topic in board rooms and finding ways to spend percentage of their profits for the welfare of the society.

Previously corporate used to donate generously towards education sector, making it affordable for all. Now, researches are being done to find ways to make CSR serve causes in the social sector viz. building schools, roads, empowering women, helping institutions for the differently-able people etc. Industries are now investing with a premonition that through development, society will change for better.

Some Industries are however looking into a broader aspect in terms of their CSR. It’s not just about the Social Value Model, where companies are investing only about specific issues for non-economic reasons, but also extending it to business models where Industries are expecting better brand image and higher economics. Board rooms are also discussing on a third model, where the social investment can serve the cause, as well as bring business in a different ways. That model tends to work better as it helps the members of the public to learn from corporate, help their own income as well as help the industry make profits. That keeps all stakeholders in the same boat and it sails quite smoothly.

The question that crop up is what industries should do to make a good CSR plan with effective policies towards its implementation? The plan could be made based on an Industry’s core strength i.e. its product line. Based on the product line, effective planning can be made so as to move forward. For example, if the industry is based on hand washes, kitchen gels, then it’s quite clear that the industry is more focused on sanitation and its benefits. That’s one way of preparing policies towards effective CSR, which will help the masses as well as will improve brand image.

Secondly, CSR not only serves human development, but also it helps to restore development in times of crisis. For example, an area which is struck by a natural disaster needs help during those golden hours. Through CSR industries render relief during those hours of need, helping the tormented and distressed people in their life’s utter crisis. These help the industry to exhibit its social side and also gain trust of a brand as an organization which stood with its consumers during their time of crisis.

Corporate which serve both these purposes are amongst the most respected brand. Interestingly, most of the CSR initiatives are now targeted at community relations. It’s about understanding the community better and their needs and plan CSR according to that. It’s also about helping with your expertise to those who do not have the same skill to move forward. The best part of this strategy is to help and dream together. That’s how a successful CSR policy could be prepared to help for a social cause as well as build a better brand image for effective economic returns.

It is seen that long lasting community development projects does improve the image of the corporation than merely doing charities. It’s a reflection that people need help about solving their problems than getting benefited by money. This sentiment helps in increasing brand image and contributes towards higher trust and superior place in the stock market.  It’s in times of crisis; this reputation becomes an asset which was built over time and pay huge dividends. Hope through CSR one day we can create a more developed world for us as well as for our future generation.

(My Personal View)

Writer:  Mainak Majumdar

Government Affairs, CSR & Emergency Management

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‘Government Affairs’ is one of the crucial departments in an Industry. An Industry thrives when you do business for profit as well as have a social responsibility and abide by the law of the land. Desultory in any sector encourages loss and the company is sapped of its strength. All  is well till ‘Poseidon’ strikes and the Industry have to look beyond its abilities to control the predicament. Policy Makers start working day and night to control the situation as the law states that everything needed to be alright in a given territory. Amongst all the conundrums the onus falls on the head of the Government Affairs Specialists to come out with effective solutions.

Government Affairs do have a lot of functionality and one of them is to produce its brand as one of the best to media as well as the Government. When you connect with the needs of the Government and the agenda, you may push through your product line and market the same. Policies have always been an area of concern and delight for these specialists. This is justified by the fact that not all policies of Government and Regulatory Bodies go well with the Industry Goal or its product line, which makes the position of a Government Affairs specialist more complex. It’s the networking skills, diplomatic skills and negotiation skills that matters to ameliorate the situation. These experts need to transcendent their skills so as to normalize the situations. An effective ‘Government Affairs’ is just not about policies and media relations, it’s also about responsibility to deliver. When one negotiates and make promises, trust is gained when the organization as a whole delivers.

The situation is more eased when Government Affairs is clubbed with Corporate Social Responsibility (CSR). That helps as CSR in itself is a noble task and coupled with good business strategy one can make good breakthroughs. Some may disagree with the statement; however CSR gets added power when Government Affairs also join hands. Any Corporate Social Responsibility gets done by the Corporate, also brings visibility to the brand and people often tends to buy brands based on their ethics. That’s the reason; the World has some respected brands which Government of Countries and masses admire because of their ideologies and ethics. When CSR and Government Affairs are clubbed as one department, its add teeth to the existing forum. CSR deals with the policies related to welfare of the society at large and Government Affairs deals mostly with policies related to products sellable to Government through its projects. Both these departments have one similarity, that is scalability in terms of brand image and brand ethics keeping aside the business strategy. That saves an Industry as well as the corporate from a disaster. 

All through this analysis, it is now being felt by some that Government Affairs together with CSR do provide an interesting and challenging opportunity coupled with roles that help Industries to make a good brand image. Both departments have the ability to initiative projects which may be beneficial for the nation as well as for the Industry. 

(The Above Are My Personal Views)

– Writer:   Mainak Majumdar