‘Government Affairs’ is one of the crucial departments in an Industry. An Industry thrives when you do business for profit as well as have a social responsibility and abide by the law of the land. Desultory in any sector encourages loss and the company is sapped of its strength. All is well till ‘Poseidon’ strikes and the Industry have to look beyond its abilities to control the predicament. Policy Makers start working day and night to control the situation as the law states that everything needed to be alright in a given territory. Amongst all the conundrums the onus falls on the head of the Government Affairs Specialists to come out with effective solutions.
Government Affairs do have a lot of functionality and one of them is to produce its brand as one of the best to media as well as the Government. When you connect with the needs of the Government and the agenda, you may push through your product line and market the same. Policies have always been an area of concern and delight for these specialists. This is justified by the fact that not all policies of Government and Regulatory Bodies go well with the Industry Goal or its product line, which makes the position of a Government Affairs specialist more complex. It’s the networking skills, diplomatic skills and negotiation skills that matters to ameliorate the situation. These experts need to transcendent their skills so as to normalize the situations. An effective ‘Government Affairs’ is just not about policies and media relations, it’s also about responsibility to deliver. When one negotiates and make promises, trust is gained when the organization as a whole delivers.
The situation is more eased when Government Affairs is clubbed with Corporate Social Responsibility (CSR). That helps as CSR in itself is a noble task and coupled with good business strategy one can make good breakthroughs. Some may disagree with the statement; however CSR gets added power when Government Affairs also join hands. Any Corporate Social Responsibility gets done by the Corporate, also brings visibility to the brand and people often tends to buy brands based on their ethics. That’s the reason; the World has some respected brands which Government of Countries and masses admire because of their ideologies and ethics. When CSR and Government Affairs are clubbed as one department, its add teeth to the existing forum. CSR deals with the policies related to welfare of the society at large and Government Affairs deals mostly with policies related to products sellable to Government through its projects. Both these departments have one similarity, that is scalability in terms of brand image and brand ethics keeping aside the business strategy. That saves an Industry as well as the corporate from a disaster.
All through this analysis, it is now being felt by some that Government Affairs together with CSR do provide an interesting and challenging opportunity coupled with roles that help Industries to make a good brand image. Both departments have the ability to initiative projects which may be beneficial for the nation as well as for the Industry.
(The Above Are My Personal Views)
– Writer: Mainak Majumdar