Many of us had always tried to find the reason of our birth. It’s the same reason, why some of us struggle hard to make our own innovations and start-ups. Some goes through troubling times and some day-dreams. Today, I thought of addressing the opportunities of doing something by implementing ideas. It’s a challenge though, but prospect comes to those who identify those challenges and moves forward by addressing them. That’s where we find success and failure. In this world, there are hundreds of new start-ups and budding entrepreneurs and many find numerous hardships when they try to set up their own infrastructure. Some faces innumerous losses resulting in deep mental anxiety. Heroes are those who stand against all these challenges to build an empire of their own. The reason of their elevation is because they believed in something greater than them.  Life is not about me and you; it’s about being part of something greater and by doing higher good by taking responsibility. Success is all about wellness and happiness of others. It’s about providing opportunity to give and receive, about doing something for the welfare of humanity, about connecting with all and it’s about doing ethical business out of it.

In today’s world more and more educated youngsters are looking for employment and there are many who are trying hard to make their own business. They do so by finding the needs of the society and addressing their problems. When several like-minded individuals, who supports your concept and your wish to do greater good joins your dream, you succeed. For anything, to be successful, you need not see the finances which you want to make out of your initiatives, but it’s all about how much you can contribute to this world and that’s when people joins you to make your dream a reality. Generation of revenue automatically follow. These days, frugal innovation has lots to play in making better and affordable technologies for all.

That’s the reason major corporates are trying to do research and development in frugal innovations. Innovations that can change the world for better with cheaper and more developed technologies. Let’s arise and awake to make our world a better place, let’s join the movement of entrepreneurship, let’s support newer affordable innovations, let’s make life easier and let’s encourage start- ups.

Let the spirit of entrepreneurship remains in all and let’s make sustainable investment by our own efforts to make other’s life better and thus contribute towards a more developed world for us as well as for our future generations.

(My Personal View)

Writer: Mainak Majumdar


Many in this world have the notion that the term Government Affairs in an organization, is related to lobbying. However, to me personally Government Affairs do not mean that it’s about lobbying with a lobbyist group and on the other hand there are instances where the Government Affairs Department in an organization have taken initiatives with the Government for increasing the brand value of the organization and also have contributed for social development. Government Affairs is more than all these achievements. It’s actually deals with big or small projects with a difference. In this world where every move has its own challenge, a good expert in Government Affairs need to have a good understanding about the subject in which the particular job is assigned in addition to excellent breakthrough skills in pushing the agenda of the organization to the Government. In short, the Government Affairs department need to formulate superior strategies and policies to jointly work with the Government so that it serves business as well as the community.

Amongst all key departments, this is one of the key divisions for any business as well as projects to succeed as this is the key contact between the relevant authorities as well as internal departments of the organization. In fact a Government Affair specialist not only propagates the brand but also serves the organization as well as the society. A bigger challenge arises when a said organization faces a crisis. When the entire management tries to set the tune in order, the onus of setting things right so as to put the rising tide in ones favour lies with this Government Affairs department. Starting from marketing a new product to the corporate, Government as well as community to relevant regulatory authorities, an executive in Government Affairs need to manage all.

We often observe that it needs a lot of advertisement to bring a product to the market, but does it matter much, if it does not serve any purpose on ground. An organization’s key departments may be product management, production and planning, purchasing department, the stores, design and technical support department and all need to move ahead with the basic research based on the needs of the community. When we talk about this community, there are various laws and regulations to do something concrete on ground. That’s where the Government Affairs department plays a key role to connect. A Government Affairs executive needs to make research on the recent happenings to use one’s intellect to form projects. So, it’s not just about having numerous contacts but what matters most is how serious one is to effectively to take ones agenda forward with presentations, communication, knowledge and diplomacy. While the job of a Government Affairs Department is fascinating, but it’s full of challenge as it’s always mixed with knowledge coupled with diplomacy which makes the job more difficult.

There is also a need to understand the details of the policies and projects undertaken by the Government as well as other International Agencies in a particular sector so that an expert in the field of Government Affairs can formulate new policies. It requires a lot of reading and understanding to make oneself equipped with the global and local trend in a particular sector where one is making a difference. So, though some may say that it’s one form of lobbying, technically speaking, it’s not so. It’s about calculative move towards pushing the organization agenda with all stakeholders for the betterment of the organization, the brand as well as the community at large. Some may disagree as it’s always not so, as the Government Affairs may tend to have an agenda for the organization and not for the community. While a perfect Government Affairs executive does also serve the community at large, however it depends on the type of human and how eager one is about the passion of doing business as well as serving society with the help of all relevant authorities.

Above Are My Personal Views:

Writer has a decade experience in Disaster Management, Corporate Social Responsibility, and Business to Business & Government Affairs.




Prayer to Sun

Dreams are wonderful thoughts of one’s mind. Some dreams are scary, some are fearful, some are pleasurable and some are filled with such joy that one goes in a state of euphoria. Looking deep inside, one will find that good dreams are the manifestations of one’s wish to create that fantasy. Any dream which in the future manifests itself in the form of new creation; is a blessing. Blessed are those who see dreams with open eyes and create a better world for themselves as well for the future generations.

Everyone dreams and there are various forms of dreams. Some dreams to live a better life, some for better opportunities and some for better financial income. There are others who dream for newer innovations which may affect directly or indirectly the lives of masses in a better way. Whatever the type of positive dreams may be, it always brings forth a sense of ‘hope’.

Hope is a positive attitude through which one soul moves ahead inspite of challenges and make ones dream real. However, the question arises if one feels happy after ones achievement. To me personally personal achievements for oneself will lead to happiness but also will give rise to desires. So, the next time when ones second level of desire is not fulfilled, the same soul tends to remain unhappy.

So, what is true happiness? True happiness is achieved when ones dream unites with higher good and serves humanity. It is felt when you watch your actions perform greater good. If your actions affect even one individual in a positive way, then your dream is blessed. The level of happiness in serving others is so high that its above any form of desires, ego and pride.

When we reach our office to perform, our soul works either to do our duty as the opportunities’ may be good or there is an opportunity to serve higher good. There is significant difference between the two. In both the cases, there will be salary involved, but the type of duty is different.

So, the next time you reach your work place, it is good to leave behind your ego  and to focus on to find ways to serve higher good through ones work.

Even a sweeper find solace that he/she works daily to remove dirt and that’s a requirement to live a good life, a clerk may do that extra work to clear files which are pending for long and thus help those in need, a manager whose duties may be diverse, may walk that extra mile to work towards better brand at lesser cost and innovative ideas through which good products may reach masses at much lesser price, a telecaller holds call and work towards solving problems.  There are thousands of fields in which a little bit of extra work and passion can really make wonders. Its not hard, but it’s the determination to move ahead towards creation of a better society.

So, getting true happiness from your work depends on how you serve higher good through your work. This is a challenge but personally speaking true happiness can be felt when your work helps others. Its also true that not all innovations are good, but blessed are those who have changed the lives of every human for better. That’s the reason, we remember names of icons who had toiled for us in the fields, have done that extra work so that we live a better life, the fruits of which we still cherish today.

Next time you see someone doing good things for you, try to pass the same good karma to someone else and the chain of good deeds will create a better life for all. Lets dream for a better future for us as well as for our future generations.

(Above is my personal opinion)

Mainak Majumdar



Tsunami’s due to Earthquakes are very dangerous. A few steps can save your life. The given list is of personal advise/suggestions. Please check with Local Disaster Management Authorities for any eventuality:


1. Find out if your home is in a danger zone. Know the height of your street above sea level and distance of your street from the coast. The Evacuation orders refer to these points.

2. Please be familiar with the Tsunami warning signs as this can be caused by an underwater disturbance or an earthquake.

3. People living along the coast, should take this signs as a warning signal.

4. A noticeable rapid rise or fall in coastal waters is also a sign that a Tsunami is approaching.

5. Make sure that all your family members know how to respond to a tsunami.

Prepare evacuation plans much early; don’t take chances in case of emergencies. A few seconds of delay can take your life.

6. Please keep all the disaster supplies on hand, like first aid box, flash light and extra batteries Also keep all your important documents along with your insurance policies in a bag, so that while evacuating, you can take those with you.

7. Develop your own emergency communication plan. Incase family members are separated from one another during a tsunami (A very real possibility as you can be in work and your children might be at home), have a plan of getting back together.

8. Ask an out-of-state relative or friend to serve as the “Family Contact”

9. In case of emergency, please call the Disaster Management Authority of your respective Government or the Red Cross or your local disaster management office.


1. Please listen to the Radio to get the latest emergency information. Keep portable radios in

case of emergencies.

2. If you hear an official tsunami warning or detect signs of a tsunami, evacuate at once.

3. Climb to a higher ground as early as possible.

4. Remember that a tsunami warning is issued, when the authorities are almost sure that a tsunami may happen. So, please don’t take chances.

5.  Stay away from the beach. Never go to the beach to see a tsunami coming.

6. Return home only when the authorities advise you to do so.

7. Do not assume that one wave means that the danger is over. The next wave may be larger than the first one. Stay out of the area.


1. Stay tuned to a battery-operated radio for the latest emergency information. Help the injured or trapped persons.

2. Do not move seriously injured persons unless they are in immediate danger of further injury. Please call for help.

3. Do remember to help your neighbors who may require special assistance- infants, elderly people and people with disabilities. Please stay away from damaged buildings.

4. Do return home, when authorities instruct you to do so. Enter your home with lot of concern.

5. Check for electric short circuits and live wires. Please do not use appliances or lights until an electrician has checked the electrical system and open windows and doors to help dry the building.

6. Check for also gas leaks if any- if you smell gas or hear a blowing or hissing noise, open a window and quickly leave the building.

7. Turn off the gas at the outside main valve if you can and call the gas company from a neighbor’s home. If you have turned off the gas, the gas should be turned on by a professional.

8. Check for sewage and waterlines damages.

9. Please also call the water company, if your water line is damaged.

After all these, I just want to say, that please don’t panick. Follow the rules and you will be fine. After all, there is so many agencies as well as your Respective Government to take care of you. So, have faith in God and you will be safe…

Mainak Majumdar
Disaster Management Specialist and Writer


Higher Good

When one thinks of Disasters, it naturally crosses one’s mind if only it had been averted. Disasters are by their very nature unpredictable and happen inspite of the best efforts. It appears to be so sudden and powerful that one attributes it to ones fate. This is what make each of the disasters remarkable and larger than life. Even though all precautions are taken, yet they happen and the sheer ferocity of their occurrence brings terror to one’s heart. It is hard to believe that except for a chance event of the affected people being part of the disaster, they might very well be alive.

The scene of the disaster is heart-rending and what comes to mind is the horror of what happened and one is compelled to feel sorrow for the victims of the disasters.Whether it is the Hurricane Katrina, Wilma, Recent Earthquake in India, Tsunamis, Chernobyl Nuclear Tragedy, Bhopal Gas Tragedy (India), Hurricane Andrew 1992, cyclone at Darwin Australia (1974) etc; each of the disaster has a unique story to tell: if only it could have been avoided and here lies the importance of pre-disaster management policy.

Some times our stereotypical attitudes and lack of proper policy implementation often leads to failure to recognize THAT RELIEF AND DEVELOPMENT are inextricably linked and part of the same on-going process. It is now being acknowledged that disasters an wipe out years of development and can dramatically increase vulnerability An increasing number of Governments and International Organizations are promoting risk reduction as the only sustainable solution for reducing the Social, Economical and Environmental impacts of disasters. Risk Reduction strategies includes vulnerability mapping identification of areas that are safe for settlement and development adoption of building codes based on disaster resilient engineering and on local hazard risk assessments and enforcing these plans and codes by economic and other incentives.

I want to stress on the points of local capacities and pre-disaster management to safeguard the precious lives of our brothers and sisters of my planet. One of the most important of these concerns is to build local capacities. The rationale here is based on recognition that local communities have developed their own, indigenous, preparedness and mitigation activities based on their extensive experiences of living with disasters. (All too often in the past, these have been overlooked or undervalued by Disaster Management Specialists from Outside)

Let me give some examples:

In India, one tribal group living in the Andaman and Nicobar Islands understood the coming of the arrival of the slayer Tsunami and fled to a safer place long before the killer waves would have engulfed them. An art of their own, passed from generations to generations. In Africa, there are a lot of food shortages due to drought; but they are able to prevent full blown famine by employing a variety of ‘coping’ mechanisms that allow them to ride out the hungry season until the next harvest. Also I believe that successful disaster prevention depends partly upon being able to predict these crisis before they happen. Though Disasters happen with great regularity, I believe that we should do research as how to stop these natural calamities rather than forecasting it’s arrival.

To that effect, we should stress the need for natural barriers for cyclones and hurricanes, rainwater harvesting methods for continuous supply of water even in the driest seasons, concepts on recharging of groundwater in the driest part of the world. Stressing the need to use methods for liberation of energy from the faults in the earth-strata, so that the release of the enormous energy from the bottom of the earth will stop earthquakes happening! Also we should stress on the afforestation initiatives in catchment areas basins.

I believe this basic research can enable us to understand the water-soil-climate system better. This can lead to new thinking and new avenues of action, which can yield larger stable production within the existing constraints.

The effort spent in basic research and the policies obtained from those pays for it many times over, though not necessarily immediately.

I do believe that you will definitely find this website ( ) interesting. We would request you to send your views and suggestions by filling our ‘Contact Us’ form.

The views given above are personal.

Mainak Majumdar

Disaster Management Specialist and Writer




Nature rules us all. The bountiful nature that sustains the entire living world on our planet has a furious face as well. Traumatized by the towering waves of Tsunami – the most savage force of nature – that hit the South-East Asian Coastlines, humankind is reminded of it’s helplessness in the face of Nature’s fury, although timely warning of such unstoppable disasters can surely help in lessening the overall devastation.

Have you ever imagined gigantic sea waves, moving nearly at the speed of a jet plane, appearing without a warning and hitting the coastlines like a ‘water bomb’. Loaded with enormous energy, the killer waves wreck havoc by flooding several kilometers inland, as they flatten houses and wipe out villages, uproot electric poles, throw cars into swirling waters and toss boats ashore all in a mad furry and finally, drag thousands of hapless victims out to the Sea as they recede. Sounds of pathetic wails engulf the area as loved ones are separated from each other and some forever… Leaving a trail of total destruction, the ruinous waves simply spell disaster. Unfortunately, this is not a scene from a horror movie but is a real life happening.

This natural disaster, known as ‘tsunami’ (soo-NAH-mee) – a destructive, ocean-riding wave created by an undersea disturbance – struck the coastal areas of South-East Asia in the early hours of Sunday, 26th December, 2004. Caught unware by the waves of doom by the fury of sea waves were scores of human lives and suddenly as the hell broke loose, the beautiful beaches brimming with life a few hours ago, transformed into graveyards with dead bodies lying amid torn fishing nets, smashed boats and debris strewn all around.

Millions suffered the terrifying burnt of the assault while thousands of people died an unnatural death. The worst hit nation is Indonesia where a staggering one lakh are estimated to have perished in the wake of this mammoth devastation. Sri Lanka was also hit very brutally by tsunami; as the death toll has been about 31,000 in this island nation.

Tsunami is a Japanese word represented by two characters; tsu and nami. The character tsu means ‘harbour’ while the character nami means ‘wave’. Most tsunami is occured in the Pacific Ocean. Some deadliest Tsunamis are: November 1st, 1755 (Lisbon, Portugal and much of Europe) killed 60,000 people. August 27th, 1883: Eruptions from the Krakatoa volcano fueled a tsunami; killing 36,000 people. June15th, 1896: Sea waves as high as 30 meters, spawned by an earthquake , which swept the east coast of Japan killing 27,000 people. March 27th, 1964: known as ‘Alaskan Good Friday’ earthquake that measured 8.4 on Ricter Scale, generated a tsunami and killed many people in Cresent City, northern California. July17th, 1998 an earthquake of magnitude 7.1 generated a Tsunami in Papua New Guinea that killed 2,200 people.

Though Tsunami’s are often referred to as tidal waves but this is incorrect as tides can also happen due to gravitational influences of the Moon, Sun, and Planets. A point to note is that tsunami’s are not always due to ‘Seismic sea waves’, as they may also be generated due to landslides, volcanic eruptions and quite rarely by the import of a large meteorite falling in the Ocean.

The Asian toll took over 1,50,000 lives, the death toll in India rose to 9,451 by January 2nd, 2005 with 5,511 persons missing. The number of deaths stood at 812 in the Andaman and Nicober Islands, 574 in Pondicherry, 166 in Kerala and 106 in Andhra Pradesh. Around 5,421 were missing in the case of Andaman and Nicober Islands; out of this; 4,657 were missing from Katchal Islands alone. An estimated 10,000 people are said to have died in the Nicober group of islands. The islands were badly hit, both, beacuse of their proximity to the epicentre of the earthquake and the fact that the tectonic activity actually led to the subsidence of the islands. Great Nicober, the southern most island in the group is about 150 km from the epicentre at Banda Aceh in Sumatra in Indonesia. A good indicator is the fact that the light house at Indira Point, the southernmost tip of Great Nicober Island, now stands in the ocean waters, when earlier it was at least about 100 metres inland from the high tide line.

In the first few days of the tragedy, little was known of the destruction that had occured further South in the Central Nicober group comprising the inhabitated islands of Nancowry, Camorta, Katchal, Trinket, Chowra, Peressa and Bompoka and the Southern group where there were human population on Great Nicober, Little Nicober, Pilomilo and kondul. The worst hit region by the Tsunami was Indonesia, which lost more lives than any other country. Dozens of bloated bodies littered the streets of Banda Aceh city as soldiers and desperate relatives searched for survivors of the earthquake and tidal waves. Several hundred bodies collected by the emergency workers lay under plastic tents and rotting on December 27th, 2004. Dozens of bodies were laid in ruins in Banda Aceh, capital of Aceh province. In sumatra a million people were left homeless. Villagers in Sunadon district were picked through the debris of their ruined houses amid the smell of decomposing bodies. Atleast 4,491 persons were killed on Sumatra island and on Nais, an isolated island that lies west of Sumatra. So, apart from India, Sri Lanka, Indonesia, countries affected are Thailand, Malaysia, Somalia and Maldives.

The titanic tsunami that wrought unprecented death and destruction in South and South-east Asia will go down in history as one of the greatest natural calamities of modern times.

The Titanic Tsunami that wrought unprecedented death and destruction in South and South-East Asia will go down in history as one of the greatest natural calamities of modern times. The great disaster caught the people and the Government off guard and in a matter of minutes, snuffed out more than 1,50,000 lives across more than twelve countries. The number of people rendered homeless might run into millions as no estimate is immediately available as to how many children have become orphans or how many women have become widows and how many families have been wiped out in a single sweep. The biggest ever International relief operation was on; as the fear of an epidemic loomed large.

The catastrophe spawned by tsunami once gain underscored the need for a well-planned disaster management; it did show that we are totally ill-prepared to cope up with such kind of crisis, natural or man-made.

Years passed but still that old question comes to my mind; Are we ready for another Tsunami?” If History repeats itself; shall again our brothers and sisters have to meet the same fate, which was faced by the people on 26th December, 2004?”

The enormity of the tragedy that overtook South Asia would have been eased the countries had a good international warning system and good awareness programs about the do’s and don’ts in the fall out of a deadly disaster (Pre-disaster management policies).

The Department of Space, India have already established more than 250 cyclone warning receivers that can be activated via satellite; all these is very useful for tsunami warning. more such receivers is the need of the time. The time has also come to stress on community education keeping along with the disaster management theme of this year that “disaster Management” should begin at School. This will enable the people to know exactly what they should do; when the warning is sounded.

Disasters like cyclones, droughts, floods, earthquakes, Tsunamis and now biological and along with man-made tragedies along with communal riots due to race, ethnicity or religion is leading to Social disasters, may become burning issues in the years to come. We have to join hands to stop it happening and celebrate with the true spirit of humanity to make a disaser free world for us as well as for our future generations.

So, what is required is a comprehensive blueprint as to how to cope with such crisis in both the short-term and long-term manner. There need to have good mass awareness programs stressing the importance of pre-disaster management policies; along with that there needs to be social, physical, emotional or physcological and economic rehabilitation in the wake of a massive disaster. Ever step need to be taken to help the victims forget for ever, the trauma they have taken gone through.
Its true that this is not an easy task.

The orphans need a home and parents who can adopt them. Most of the victims have to start life a fresh begining with a new home and a new vocation. Its a gigantic task where the fortunate ones who have escaped the fury of nature must contribute their mite so that the calamity struck brethen must feel that there are others who care for them.

Lastly I just want to stress on the point that It’s not the Government agencies alone, but every citizen must act to help others in distress.

Thanks a lot for taking your time and reading this article. Please ‘Sign in’ at the Guestbook and place your views. Lets join hands to make a better world for us; as well as for our future generations.

Mainak Majumdar

Disaster Management Specialist and Writer




Across the world, there is a rapid increase in urban living and an ever greater understanding of the consequences of Global Climate Change. Indian Town is experiencing warmer weather, hotter summers and delayed winters. Even, we can expect much greater changes in the decades ahead.

The population is increasing day by day and with no specific control on the increasing population explosion, there is a fierce struggle for land and space. There is also an increase in the intake of food and water. So, all these factors lead to an increase in demand graph and supply chart seems to go down. This is a worrying fact for a town, which needs to survive this trouble times.

Hence, we need to find some sustainable approach to keep a balance. The approach should be in areas concerning water, land, food and the air we breathe. All these are the basics of human survival. Let us take the example of water. It’s not the simple expansion of irrigation. It had an ecological and social dimension as well and was the key to rural transformation. Providing a limited but assured quantity of water to all urban households irrespective of their landholding is the key for water conservation. Now, to serve such dispersed need, the systems required had to be entirely different – technologically and socially. The population of the world tripled in the 20th century and now the use of renewable resources have grown six fold. Within the next fifty years the World population will increase by 40%-50%. Now this population growth coupled with industrialization and urbanization will result in an increasing demand of water and will have serious consequences in the environment. Already there is more waste water generated and dispersed today than at any other time in the history of our planet: more than one out of six people lack access to safe drinking water, namely 1.1 billion people, and more than two out of six lack adequate sanitation, namely 2.6 billion people

(Estimation for 2002, by the WHO/UNICEF JMP, 2004). One must know that these figures represent only people with very poor conditions. In reality, these figures should be much higher.

Less availability of water leads to water stress. Water stress results from an imbalance between water use and water resources. The water stress indicator in this map measures the proportion of water withdrawal with respect to total renewable resources. The depleting resource leads to many tensions over neighbors, communities, districts, states and countries. So, it is a real fact that there is a water crisis today. “But the crisis is not about having too little water to satisfy our needs. It is a crisis of managing water so badly that billions of people – and the environment – suffer badly.” World Water Vision Report

With this current state of affairs, correcting measures still can be taken to avoid the crisis to be worsening. There is an increasing awareness that our freshwater resources are limited and need to be protected both in terms of quantity and quality. This water challenge affects not only the water community, but also decision-makers and every human being. “Water is everybody’s business” was one the key messages of the 2nd World Water Forum. Indian Towns are no different.

Another challenging factor, which haunts an Indian town, is Green Cover.

As per the report of National Institute of Environmental Studies, Bangalore has a Green Cover of 8.60 per cent, National Capital Region (New Delhi): 8.49 per cent, Greater Mumbai: 6.20 per cent, Chennai: 7.50 percent. The most astonishing fact is that Kolkata has a very less Green cover of 0.95 per cent. The numbers indicate percentage of green cover as a proportion of the total area for major Indian towns. Needless to say, the list — prepared by the Delhi-based National Institute of Environment Studies.

(NIES), who had made it clear that Calcutta has the lowest green count among all the towns.

It’s stated that as per the established norms the green cover should be atleast 15 percent for mega-towns for a population of one – million. Lack of open space and greenery increases air pollution and triggers respiratory and other problems, besides raising temperature, affecting biodiversity and causing psychosomatic disorders among citizens. According to the report it also states that the Green Cover of the town has continuously been depleting from 1.3 per cent in 1997-98 to 0.95 per cent in 1999-2000, due to indiscriminate felling of trees due to various reasons.

Hence, it is very clear that most Indian Towns faces many environmental challenges. The Project recognizes that a variety of methods will be needed to tackle climate change and its consequences and that living roofs and walls can play a significant role in tackling the situation. The greening of a roof can support rare and interesting types of plant, which in turn can host or provide suitable habitat for a variety of rare and interesting invertebrates.

These would serve many purposes:
a) Help to reduce global warming and green house gas effect
b) Help to reduce urban heat island effect (UHIE)
c) Help to reduce energy and carbon-dioxide emissions
d) Help to enhance bio-diversity, reduce flood, earthquake, cyclone and other disaster risks, provide insulation and improve the appearance of the town.

Creation of Green Bus Shelters will not only increase the green cover. The mission would be to increase the green look of the town as well as educate the public about the many environmental benefits of green roofs, as well as improve urban air quality and provide attractive waiting spaces for public transit users. The Green Bus Shelters will serve the following purposes:

a) Filtering air pollution and particulates from vehicle exhaust
b) Managing storm water by slowing the runoff rate
c) Adding an extra layer of insulation to roofs
d) Providing wildlife habitat opportunities in a dense urban area.

The next concept is Rain water harvesting and creation of Rain Homes. This will together create a Sustainable Rain Neighbourhoods. A sustainable neighbourhood is a mixed used area with a feeling of community. It is a place where people want to live and work, now and in the future. Sustainable neighbourhoods meet the diverse needs of existing and future residents, are sensitive to their environment, and contribute to a high quality of life. They are safe and inclusive, well planned, built and run, and offer equality of opportunity and good services to all. (Bristol Accord, 6-7 December 2005)

Sustainable Rain Neighbourhoods will make the communities have access to round the clock usage of water, irrespective of the number of people through effective capturing, storing and usage of Rain water.

Wastes and its disposal is another problem which haunts a metropolitan town. Human is behind every developmental sector. The large scale production and improper disposal of waste has become a source of pollution and further accumulation of garbage has resulted in serious deterioration of quality of life and the ecological balance. An initiative need to be taken on the need of systemic waste management.

An example of Kolkata states that approximately more than 2920 ton/d of solid waste are generated in the Kolkata Municipal Corporation (KMC) area and the budget allocation for 2007–2008 was Rs. 1590 million (US$40 million). Major deficiencies were found in all elements of Solid Waste Management. Lack of suitable facilities (equipment and infrastructure) and underestimates of waste generation rates, inadequate management and technical skills, improper bin collection are responsible for poor collection and transportation of municipal solid wastes. The project tries to give focus in this grey area and encourages segregation of wastes in homes. Segregation of waste right is a solution to the problem and the project focuses on this initiative.

Waste can be segregated as
1. Biodegradable
Organic waste, e.g. kitchen waste, vegetables, fruits, flowers, leaves from the garden and paper
2. Non-biodegradable
Recyclable waste – plastic, paper, glass, metal etc
Toxic waste – old medicines, paints, chemicals, bulbs, spray cans, fertilizer and
pesticide containers, batteries, shoe polish.
Soiled – hospital waste such as cloth soiled with blood and other body fluids.

Toxic and soiled waste must be disposed of with utmost care.

For any project to be successful, there need to create lot of awareness campaigns. The purpose of the campaign would be to help everyone learn how to make the town a better place to live, in both small and big ways. The project will focus on creation of WORLD BANK Calendars, posters, hoardings along with the State/Local Government for conservation of energy and water, reducing noise levels and importance of increasing Green Cover in the town.

The project hence focuses on the following:
a) Water Conservation ways
b) Creation of Sustainable Rain Neighbourhoods by creation of ‘RAIN HOMES’ and Rain Water Harvesting Method
c) Reducing the impact of natural disaster risks
d) Creation of Green Bus Shelters
e) Creation of Green living roofs and walls
f) Segregation of Wastes Bins
g) Calendar, Poster, Hoarding on conservation of energy and water, reducing noise levels and importance of increasing Green Cover.
g) Tie- up with local FM channels.


Across the world there is a rapid increase in urban living and an ever greater understanding of the consequences of global climate change. Indian Cites is experiencing warmer, wetter winters; hotter, drier summers and we can expect much greater changes in the decades ahead. As population increases, we are developing more sustainable approaches to development, using natural systems to shape and support growth. Excellent architecture and urban design is required if the Town has to adapt to the extremes of climate change. The concept would help to solve the existing environmental problem and make a Green Town with clean air – a role model for other mega towns that are contending with similar problems. The activities of the proposal will develop the technological concepts that make life in tomorrow’s mega towns easier, kinder and more pleasant to the environment.

For further details, please contact:

Mainak Majumdar

Disaster Management Specialist